KNOCK IT OFF
Article by Valerie Perry and Michael Murtaugh
Photography by Michael Murtaugh
A two page spread in the student produced PositiveNegative Magazine. This article is about the negative affect that counterfeit goods have on various aspects of society today. While many products are involved, this spread focuses on the fashion industry.
Repetitive type and image relate to the confusing and high volume industry of counterfeit goods.
All images of the model are the same, while one is flipped, referring to the appearance of these goods feeling slightly off.
The image focuses on how this subject affects the cosmetics industry. The still life of products features explanatory copy that informs the reader of the dangers of purchasing these products.
The article is laid out evenly on one page, with the first paragraph bolded. This breaks up the copy and separates the paragraph out, as it is a short narrative describing the infamous counterfeit culture in New York City.